Gosh

Something rather curious happened last week, and in the spirit of transparency, I want to tell you about it.

In about October last year, I did an interview for a major glossy magazine. The journalist asked me to put together a list of ways you could incorporate sustainable / eco-chic dressing into your life, matching each list ‘item’ with a product. I did just that, writing a very thorough list, providing facts and figures, interesting little tales and referencing not only Bento products, but a large number of other products that I use myself and really love.

I’m thorough about this sort of thing and the journalist was thrilled at the level of detail I’d provided (I figure it’s always better to have too much and to cut it back than too little and have to pad it out).

I didn’t hear any more about the article and figured that like so many of these things, it had be scrapped or put on the backburner.

So you can imagine my astonishment when I was sitting in my beautician’s waiting room last week and flicked open the magazine in question only to discover they’d taken what was effectively an article I’d written, stripped out every mention of me and of Bento but kept reference to all the other products.

Perhaps it was an accident. Perhaps they think I’m a nobody and never will be so it’s okay. Perhaps they imagine I’ll never advertise with them so no harm is done to their bottom line.  Whatever the reason, it wasn’t cool… and it wasn’t a nice way to find out.