Skip to content

Posts from the ‘Media’ Category

Bento Named Amongst Top 5 Emerging Designers

Today’s post will be a little short… but that’s what you get during a fashion festival!

It’s perhaps a little bit old, but Broadsheet recently named Bento amongst the top 5 emerging labels in Australia.

I was really thrilled for us to be named alongside other labels like Neo Dia and my current personal favourite shoe label, Habbot Studios.

Thanks, Broadsheet!

Read the article here: http://www.broadsheet.com.au/melbourne/fashion/article/emerging-fashion-fab-five

The Dressing Room – Meet The Designers

Last Friday I was part of a small soiree at one of our stockists – The Dressing Room – at GPO in Melbourne. With cupcakes, clothes and some overly-excitable champagne (if anyone can explain why putting a straw in a miniature bottle of bubbles causes it to overflow, let me know), it was a really lovely evening.

A few select pics from the night…

nom nom nom nom

Bento on the racks at The Dressing Room

L to R: Kealey from Thelma Magazine, Me, Cheryl from Business Chic

L to R: Belinda from The Dressing Room, Models from Mark Fitzgerald Management and Me!

Stylin' guests, Meg Pope & Derek Chang

For more on the evening, check out (in no particular order):

Textural Play – http://texturalplay.com/upcoming-designers/and-now-for-a-story-in-photos/

Style Wilderness – http://stylewilderness.blogspot.com/2011/02/melting-moments.html

Style Platform – http://thestyleplatform.com/2011/03/13/bento-fashion/

And yes… someone needs to teach me how to pose. I appreciate that I look like what my husband would call a complete “doofus burger head”.

Bento Adores Adorn

Recently our friends at Adorn Mineral Cosmetics borrowed some Bento pieces for a campaign shoot. Here’s one of the shots… we love it!

The blouse is the Hannah blouse from our AW11 collection in Pearl. If you’d like one, check out our stockist list: http://www.thisisbento.com/stockists.html

Only eleven were made in this colour though, so get in quick!

Bento Denim Excursion

A little while ago, Bento friend and stockist Cecylia from the eponymous Cecylia boutique borrowed our two denim styles from our yet-to-be-released Spring/Summer 11-12 collection.

Inspired by those old-school Guess campaigns, the team spent a day shooting all manner of denim, and here’s how Bento ended up!

I love that the two pieces were styled together, as it’s not something we’re ever likely to have done on our own!

If you’d like to see more of the shoot, take a look here: http://cecylia.com/2011/02/hot-denim/

And remember, the fabric we used to make that jacket and those shorts is vintage, so we can only make a limited number. If you’re thinking you might like you some of that, stay tuned for when preorders start later in the year.
:)

Hey, Fancy Pants!

Hey You.

Are you a blogger or a freelance writer or a journo or a something-like-that?

We want to know about you. Bento is participating in two events during the L’Oreal Melbourne Fashion Festival and we want to make sure you’re on the guest list.

No one is too big or too small to be involved, you just have to be of the fashion/beauty/lifestyle bent. If this sounds like you (or you’d like to dob in someone you know) use the comments below to send your details or email me directly: samantha@thisisbento.com so I can make sure you get your invite.

Let’s get these parties starrrrrted!

Team Bento

On A Mission

There’s something I’ve largely resisted doing until now and I think I’ve reached the point where I have to take a deep breath and just tackle it. So what is this deep, dark, terrible, horrible, no-good, very bad thing?

Cold calling journalists, stylists, writers and other people with the ability to give Bento a little media love.

Even just thinking about it makes me feel a little nauseous. I’m not sure why I hate the idea so much – I suppose it’s because I get ignored and shot down a lot, so the thought of a phone call (which I regard as infinitely more personal) just seems pretty scary.

It’s my intention to call, introduce myself and tell them an itty bit about Bento, then offer the collection on loan for editorial purposes.

Realistically, what’s the worst that can happen? They can hang up on me, or just not answer their phone at all, right? Actually, I suppose the very worst that can happen is I do like teenagers do in movies, freak out when they answer the phone, blurt out something like ‘wrong number’ and then hang up. Only to call back five minutes later and learn they have caller ID.

Ugh, wish me luck.

Bento In Thelma Magazine

Recently some of our pieces were borrowed by the lovely team at Thelma magazine for a glam safari-style shoot at the zoo. Here are some of the results… for more, see www.thelmamagazine.com!

We love that the models in this shoot aren’t too “modelly” – ’cause it makes us feel like pretty strangers just happen to be wearing our clothes :)

Blink And You’ll Miss It…

We’re in The Age and the Sydney Morning Herald today as part of a promotion that CAE organised.

For those of you who didn’t know, I did a one day course on the fashion industry at CAE before embarking on this journey.

And yes, I really would recommend CAE courses. I’m waiting to do one in illustration right now!

In case you missed my moment of glory, here it is…

The Media Machine

I have a theory / hypothesis / generalisation that I’ve come up with about fashion media. I’m still mulling it over in my head to put it into a sentence, but it goes along the lines that:

  • Fashion journalists are extremely difficult to contact
  • PR agencies have their contact details and connections, but they cost a substantial amount of money to hire
  • This means that the only time a label is going to get coverage in a magazine is when:
    a. The label is developed enough to hire a PR agency
    b. They make enough noise that the journalist “finds” and approaches them.

Obviously I’ve found journalists who don’t conform to the above, but they’re exceptions, not the rule.

Call me skeptical perhaps, but logically it can’t really happen like this. Surely the writers and glossy publications of the world that are credited with fashion insight and the ability to foresee trends, as well as discovering the latest designers can’t just be fed it all by PR companies. Right?

With my background in marketing, I find this all rather fascinating. So, on my trip to Sydney later this month, I’m sitting down with all the magazine writers, newspaper journos, bloggers and so forth that I can find to get to the bottom of this.

I’d be interested to know what you think though. How do you imagine stuff ends up on the pages of a fashion magazine?

Workers Exploited In Melbourne

Earlier today this article from the Herald Sun was brought to my attention:

LEADING fashion brands are being made by exploited workers in filthy sweat shops … here in Melbourne.

An investigation has exposed a network of thousands of outworkers paid less than $2 an hour on average who make garments that adorn rails in our big department stores.

One worker was paid $10 a dress, which was then sold in a shop for $600.

And this week clothes for Portmans, Jacqui-E, Pilgrim, Basque and Hi There were being made in revolting and potentially lethal conditions.

But this is not the slums of a Third World country it’s Melbourne’s inner suburbs.

Elizabeth Macpherson, of the Textile Clothing and Footwear Union of Australia, said: “No one thinks it is happening in Melbourne, but it’s rife and in our backyard.

“I’ve seen conditions here that are worse than anywhere abroad.

“The problem is massive but people think because it’s Australia, it does not happen here, the law would not allow it to happen.

“But I’ve heard stories and seen conditions so harsh and people treated so badly, it tears at your heart. It’s exploitation at its worst and it’s right here in Melbourne.”

Ms Macpherson said shoppers needed to realise exactly what they were buying.

“Australian Made does not mean ethically made,” she said.

“Consumers need to stop and think about the exploited mum who has been forced to get her children involved in making a dress, staying up the whole night, just so a fashion house can get their product in a store by Monday morning and being paid pittance for it.”

The average hourly wage of a sweat shop employee is $8, but businesses pass on the bulk of their workload to outworkers who receive $2 on average.

Expenses such as running a car to pick up the material and delivering the garments and even the cost of cotton must also come out of their wage.

Outworkers in Australia work an average 14 hours a day, seven days a week to make ends meet.

Ms Macpherson said some fashion houses owed thousands to outworkers in a deliberate act to keep staff working for them.

“Workers are never told how much they are being paid for a job,” she said.

“When all the garments are made and handed over, the fashion house tells them how much money they will receive. But they still don’t get that money for two or three weeks and maybe longer.

“The fashion house creates a situation where the worker is owed money, so they have to keep working for them to have any chance of getting that cash.

“Other fashion houses have been known to ask for payments from outworkers to ensure they are given continued work. And they find the lamest excuse not to pay.”

This year the union has helped 3000 sweatshop and outworkers receive better conditions and pay.

Run-down shops in Maidstone have their front windows painted to hide the conditions inside.

Stepping inside, gas bottles are attached to rusty heaters and an oven; a fire extinguisher lies on the floor without a hose; cracked tiles litter the floor and paint is peeling from the walls.

And there are rails and rails of dresses, all bearing “Made in Australia” tags.

In Footscray, a commercial factory doubles as an illegal home.

The union has also uncovered a factory in Altona North where eight women were working with water pouring through the roof.

There was hardly any light and water was on the floor.

In Springvale, workers were locked inside a factory so there was no way out if a fire started.

At another site, workers were wearing coats and earmuffs because it was so cold and the gas bottle for the heater had run out.

And in Sunshine, Ms Macpherson had a shotgun pointed at her and death threats made.

Tommy Clarke, of Ethical Clothing Australia, said: “Sweatshops are a big problem in Australia. Brands need to take practical steps to make sure they are not breaking the law. If consumers want to support efforts for a more ethical Australian clothing industry, it’s important they look for the Ethical Clothing Australia logo when they are shopping.”

You can read the article and the comments on their site, here: http://www.heraldsun.com.au/news/victoria/workers-exploited-in-melbourne-sweat-shops/story-e6frf7kx-1225976210534

I thought it was important to mention this article, as it directly addresses one of the fundamental beliefs behind Bento – that it’s possible to be stylish AND ethical.

Regular readers will know that we specifically decided not to progress with certification from Ethical Clothing Australia, mostly due to costs, but also because we don’t agree with the idea that brands who are doing the RIGHT thing should have to prove themselves. To put it another way, the government requires cigarettes to have labels saying ‘smoking causes lung cancer’ or some such thing, but not for apples to have stickers saying ‘I’m nutritious!’.

That said, Bento is absolutely produced ethically. I personally inspect the working conditions of each and every one of our manufacturers (which are all in Melbourne, out of interest). ALL of our manufacturers have been independentally certified by the ECA and/or relevant unions. We even go so far as to research the origins of our fabrics, our buttons, our tags, labels – EVERYTHING – to do our utmost to ensure each person in the chain that is required to make a Bento garment works in a suitable environment and is paid an appropriate wage.

More to the point, this isn’t something that is going to change. As Bento gets bigger, we believe that puts us in an increasingly great position of power to be able to truly encourage the industry to embrace ethical production.

We at Bento applaud articles like this as we feel it’s important to educate customers on the origins of their clothes and what cheap labour really means.

But it’s definitely not what Bento is about.

Bento is ethical from collar to cuff, and everything in between.