A Picture Of Proximity… Unveiling Our New Icon

We’ve been banging on for some time now about how Bento has created a very geographically tight supply chain. The specifics vary for each garment and style, but without fail every piece we put our name on is made within 10km of our studio. Whilst I was hunting down the various suppliers and manufacturers required to make this happen, I was surprised and delighted to discover other Australian designer labels use these locals too.

Today we’re unveiling a new icon that will appear from next season onwards on our swing tags so that people can see just how close by our garments are made. And here it is…

Ideally though, we’d like to see this become more widespread than just Bento. So here’s our offer. This artwork is available to anyone in the fashion industry who wishes to use it. You can change the number and the colour of the icon, but nothing else (otherwise it wouldn’t be very consistent now, would it?).